With a deep-rooted passion and decades of expertise in curating the world’s most exceptional antique jewellery, Avenue J stands as a true gem among destination jewellery stores in Australia. Founded by Sue, whose lifelong love for jewellery began at a young age, Avenue J, located on the Sunshine Coast, has become one of the most unique and captivating jewellery destinations for worldwide jewellery lovers. Her discerning eye for beauty and meticulous selection criteria ensure that only the most extraordinary and meaningful pieces are added to the collection.
Sue’s passion spans the rich heritage of the Georgian, Victorian and Art Deco eras through to carefully selected modern treasures. Her personal preferences are guided by mood and season, and she is endlessly inspired by the stories each piece tells—tales woven through time, across continents and through fascinating historical connections.
Our collection is a celebration of artistry and legacy, featuring rare and remarkable jewels from the Georgian, Victorian, Art Nouveau, Edwardian and Art Deco periods. Each piece is sourced from across the globe and chosen not just for its beauty, but for its story. While our heart lies in antiques, our curated modern collection includes Diamonds, Emeralds, Rubies, Sapphires, Morganite, Opals and unique Australian Pink Argyle Diamonds.
The beauty and breadth of our collection invite you to explore and discover something truly special. Our knowledgeable and welcoming team is always delighted to help you find a piece that speaks to your soul.
For those who appreciate the allure of the past and the craftsmanship of exquisite jewellery, shop online or visit us in store.