To be more precise, they weren’t exaggerated so much as premature. When news broke in April that the firm had ceased trading and been placed in liquidation, the general consensus was that the pottery would be closed for good; an auction and recovery service was engaged to dispose of the assets for the creditors. But that didn’t take into account the determination of William J Moorcroft, the grandson of founder William Moorcroft, who pulled together an offer in which all assets have been purchased, including Moorcroft’s stock of art pottery, trial pieces and historic archive.
“The return of Moorcroft is wonderful, not just for the ceramics industry but for the city of Stoke-on-Trent,’ said William J. Moorcroft. “We look forward to an exciting future that continues the legacy of my grandfather, William; my uncle, Walter; and my late father, John.” Production is slated to recommence in July.
